One thing I think Facebook Ads are perfect for is generating fresh leads for your business.
In this 3-part video series I’ll show you how to create an entire lead generation funnel, soup to nuts, starting with nothing but a pdf.
This series was recorded live, in front of an entrepreneur group, and was not pre-planned or scripted. So you’ll be able to see my entire thought process behind everything we do.
Check out the links to different videos in the series below:
Part 1: Setting Up a Lead Generation Funnel in ClickFunnels
In this video, we start with nothing but a pdf document to give away to potential prospects. Then we fire up ClickFunnels and start creating a landing page to send the traffic to.
You’ll see how we come up with copy that is highly likely to convert the type of prospect we are looking for. If you’ve ever been at a loss as to what to write on a landing page then this video will probably make it a lot easier for you.
You’ll also learn all of the technical details on creating a landing page in ClickFunnels. I make it as simple as possible.
Part 2: Setting Up Facebook Ads for Lead Generation
In this video we’ll take the landing page we created on the previous call and actually start some ads. There’s a lot of information in this video.
You’ll learn how I come up with copy to write that captures the attention of the ideal prospect and that is also congruent with the landing page. Like I said, we didn’t plan any of this before, and I was very pleased with the way it turned out.
You’ll also learn the best types of images to use and how to get Facebook to test them and find the best ones for you without too much hassle on your end.
Then you’ll see the best way to set up a lead generation campaign for maximum conversions.
Plus, you’ll see how we came up with audiences to start testing.
Part 3: How to Manage and Scale Your Facebook Ads
In this video we go over the results from testing.
You’ll see the best way to look at the results to find out what images work the best.
You’ll also see how I threw away audiences that weren’t working as well, found new audiences to try out (based off of the ones that did well), and how I go about testing out new audiences.
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