In this section you’ll see how we found the right audiences and cut leads costs almost in half over the course of a couple of weeks of testing.
Other Sections:
Part 1: Setting Up a Lead Generation Funnel in ClickFunnels
Part 2: Setting Up Facebook Ads for Lead Generation
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====Transcript===
Tom:
And we’ll be live. We are live now. So welcome, welcome, welcome folks, Tom here. And I got Chuck Sharpsteen with us today. And we’re in Zoom, so I put for you folks up here in Facebook live, I put the link for zoom down below and come and join us there and we can interact a little easier for everyone concerned. Plus the audio is better.
Tom:
And today I really am excited to have Chuck here. Chuck, thank you for being here. Chuck is our resident Facebook ad guru guy, and an amazing tech guy, and one of the people that I trust the most on the internet. He’s honest, he’s fair, he’s sharp, and he’s fun to be around. Plus he’s good looking, he’s got four times the beard I could ever hope to have.
Tom:
But welcome, welcome folks up here on Facebook live, come on down to Zoom. We’ll let you in as soon as you get here. Today, Chuck is going to speak about, we created an ad to attract more people to this group, Body, Mind, Heart Coherence group, and Lauren, Roy, and I created the crack the code ebook. And that’s what we did place the ad for, is to give people a free ebook, that ebook for free. What was it, Chuck, around the 16th of December? 12th of December? Something like that?
Chuck:
Let me see real quick. It looks like we got it up, yeah, December 15th.
Tom:
Okay. Okay. So we’ve had it up for three weeks. I had Chuck shut it down earlier this week. And tonight Chuck’s going to share what he’s come up with, what the ads have done, and how many people I’ve added to our email list, which is mine. Okay? This Facebook group is Facebook’s, but to build an email list is a wonderful way to create a great income online, and to create the opportunity to help many, many people.
Tom:
So without further ado, Chuck, welcome and show us what you got, bud, I’m psyched to see what’s going on.
Chuck:
Yeah, thank you. I appreciate it. And they’ve been going really good, actually. I’ll go ahead and start sharing my screen.
Chuck:
Let’s see here. Let me know if you can see that.
Tom:
Yes, I can.
Chuck:
Cool. All right. So yeah, go ahead.
Tom:
Can you make it any bigger?
Chuck:
Let me see. I think I can.
Tom:
That’s better.
Chuck:
Awesome. So yeah, hopefully that helps.
Chuck:
But yeah, this is what we started back, actually almost it’ll be a month tomorrow, but we turned the ads off about a week ago because it was really for demonstration purposes for now. And for those that don’t remember, we were sending people to this landing page here to get this ebook. We created this in click funnels and the first video, the second video we went and we created the actual ads, the first set of ads, and then we’ve let them run. And I’ve also gone in periodically and changed some things based off of what I was seeing. So what I want to show you today is what I changed and why. So yeah, I’ll just get started on that.
Chuck:
If we look at the entire performance of it, we spent $257, got 109 leads at a cost of $2.36 a lead, which it’s not easy to do these days. So I was really excited about that.
Tom:
Me too.
Chuck:
Yeah. So first I’ll go ahead and show you how I like to set up reporting. So that’s how I like to set up these displays up here for pretty much anything. And the way you change all these, there are some default ones that you can choose from, but I don’t like any of them. So what I do is I just click on performance here. These are the columns, just click on performance, and I’m going to hit customize columns.
Chuck:
And then these are basically what you’re seeing. From top to bottom here is what you saw. I’ll show you again. That was what you see from left to right here. So you can see it starts with delivery, bid strategy, budget. Delivery, bid strategy, budget. You can’t change, or it didn’t show that because we weren’t on the ad sets. Then you can’t change that.
Chuck:
So I just go in, I just delete everything, even though I do want some of these, but it’s easier for me to just add them in order, rather than move them around. You can move them around if you want.
Chuck:
So the first thing I do is just amount, to see how much I spent. And then I put budget in so I could see budget in line with that. And then impressions. And impressions are how many times your ad is shown to somebody. So if your ad’s shown a thousand times, there’s a thousand impressions. It’s different from reach. Reach is how many people are shown. So people can be shown more than once. So you can see five impressions, but four reach, that means four people saw the ad five times. So one of those people could have seen it twice and then everybody else saw it once, basically. So I just use impressions.
Chuck:
After that, I do CPM, because CPM is actually an impressions metric. It’s the cost per thousand impressions. And then after that, I like to do the link clicks. So I’ll just type in link up here. And in order I’ll do the link clicks, and then I do the cost per link click, and then the click through rate. So that shows me how many times the link was clicked, the cost of each one of those clicks and then the rate at which people are doing it. So out of every hundred impressions, if five people are clicking the link, then the CTR is 5% basically.
Chuck:
So from there I go to the ad clicks or all clicks, which is different from link clicks. So you can just type in all here. And it has the same metrics, but these are, the link ones are links going to your website. So the ones you’re really looking for with ads. This all is any click, including that. So it could be the link to click to your website. It could be a click to see more of the ad. It could be a click to leave a comment, share it, things like that. Like it, all those things count for clicks. So you’ll have more clicks than you have link clicks, and that’s why. So I just do the same order. I just do clicks, and then I do CPC and CTR.
Chuck:
And then from there, I want to see the results of the campaign. So the results in this case will be leads, because that’s what we have the ad sets set up for. And then I like to see the cost per result, and results rate, so pretty much the same order as the links.
Chuck:
So once I’m done with all that, that’s the order in which we’re going to see. If you do want to move things around, you just move them around like that, and you can order them however you want. I just like to delete everything and add them in order, because for me, that’s easier.
Chuck:
Once you to have it, go ahead.
Tom:
Absolutely keep going.
Chuck:
Oh, for sure. So yeah, once you have everything, just make sure you go click the save as preset button. And then I normally just name this results, and then click apply and that’s going to save it in your account forever. So you can see now, if I scroll all the way down to the very bottom, I have one called results. So next time you come to your ad account, you can just click that and now you have everything set up the way you want.
Chuck:
So yeah. So yeah, you could see total spend here, total impressions, almost 8,000 impressions. We’re paying about $32 per impression, which is pretty normal nowadays, at least in this space.
Chuck:
This is link clicks. So this is clicks to actually to this page here. And those were costing $1.30 each, and two and a half percent click through rate, which is pretty good. And then this is all clicks. So that could be clicks to this page, but also clicks on to leave a comment, click to see more the copy, click to like, share and all that good stuff. Those were costing about 53 cents at a 6% rate.
Chuck:
And then results in our case were leads, the cracking the code lead, if you remember, we created that custom conversion and that’s what the ad set was optimizing for. And cost per result is cost per lead, which was $2.36. And then the results rate was out of every hundred impressions about one, 1.37% became a lead. I don’t pay too much attention to that. I’m more concerned with the opt-in rate on the page here. So that’s just something you have to do on your own in your head. So in this case, our … actually I’m going to go over numbers real quick, and then I’ll show you that in a second.
Chuck:
So basically what I’m looking for here is, first metric I’m looking at is a CTR all. If you have less than 3% on that, you’re probably not saying something right in your ad. And we went over copy and things like that in one of the previous videos. You want to see the CTR all at least about 3%. So we’re double that, which is really good. From there you want to see about 1% or higher in the link click through rate. So one out of every hundred people that see your ad click on it. And you can see we’re two and a half times that. So we’re good with that.
Chuck:
Also between the two, you want to see about 2:1 to a 3:1 ratio. So we’re right within that range. If you’re far from that, then there could be some disconnect where people are, if this was 14% and this was 1%, we’re way off with the copy, probably. People are liking what they see initially, but then when they click see more and they read the rest of the copy, they’re not clicking the link to go through and there might be some kind of disconnect there. So we’d want to change that and see what that is. But right now I’m seeing good numbers. So these are well over the baseline that I like to see.
Chuck:
The next baseline metric I like to see from here is a 20% conversion rate minimum here. So basically 20 out of every hundred people that see this page, or 20 out of every 100 link clicks will become a lead. That’s also comes out to one out of every five people. So if we do the math here, we got, let’s see, 109 leads out of 198 link clicks. So we can just do the math. That’s 109 divided by 198. And that gives us a 55% opt-in rate, which is really good. Anything over 50 is really nice.
Tom:
Excellent.
Chuck:
So like I said, I like to see a 20%. That’s over twice that. Really happy with that, and that’s contributing to the low lead cost, because we’re not necessarily getting low CPMs or anything. This is pretty average, maybe even a little high, but because we’re getting high CTRs and then a high conversion rate on the landing page, it’s allowing us to get lower lead costs. So yeah, I’m happy with all those numbers.
Chuck:
From there, we’ll just go into the ad set. So this is the main campaign that holds all the audiences we are showing the ad to. And then maybe I’ll just kind of overview this, it’s kind of the most top level thing. So the campaign holds all the ad sets and the ad sets are basically the audiences that you’re showing ads to. And then beneath those ad sets are … sorry about that. Beneath those ad sets are individual ads. So if I click into the campaign here, you can see the different ad sets, and I give them different names based on who we’re targeting. So you can see we were targeting, I turned off notifications, I don’t know why they’re showing up. It’s really frustrating. But you can see we originally made Tony Robbins. We never ran this, because we decided that was too broad. And then we started with Gregg Braden, Eckhart Tolle, and these are basically the different audiences we’re targeting.
Chuck:
And then beneath these, if I click on one of them, you can see the ads we did. And in this case we did dynamic ads, which allowed us to test out a bunch of different images. We tested out 10 images with one copy that we wrote on the call. Luckily that copy did really well. And then a few of the images did well. And I ended up using just a few of those images later on.
Chuck:
But yeah, that’s kind of an overview of what happened. So I’ll show you what happened with each one of these and why I moved in the direction I did. So I don’t know why this changed. I’m going to go back to the results here.
Chuck:
So we started brainstorming on the course, or not on the course, on the call. I think it was the second call. We thought of Tony Robbins, but then we decided that was a little too broad and we thought more kind of holistic minded people, I think is the direction we went, right?
Tom:
Yes.
Chuck:
Authors were easy to find on here. So people that were following these authors are probably interested in what we were showing on the lead magnet here. So we ended up with Gregg Braden, Eckhart Tolle, Those are the two we started with.
Chuck:
Actually, I’m going to go ahead and do this, so we only see those two for now.
Chuck:
And yeah, we spent probably about, yeah, we must’ve spent about 33 bucks each, and a $5 a day each, and they were both doing real well. We’re over 1% here, over 2% here, over 6% here, about the same here. But what I was really looking at was the lead cost.
Chuck:
So over time, the Eckhart Tolle actually was doing much better. So I decided to try out a different audience. What I did was I turned off Gregg Braden, so I’d have that extra $5. And then I went into the Eckhart Tolle to see if Facebook was suggesting anything similar. So I just clicked on the ad set here. And if you remember, this is here in the detailed targeting is where we choose the interests we’re targeting. So all I did was click suggestions, because if we have Eckhart Tolle in here, Facebook’s going to show us people that are similar.
Chuck:
So I just click suggestions and I wanted to see what Facebook thought was similar. And I just started looking at what I thought. I knew Deepak Chopra was probably too broad, kind of like Tony Robbins. And then I just started Googling people. So I literally would just like type in Esther Hicks and just kind of look and see what I thought. I see The Law of Attraction, and Ask and It Is Given, and I’m like, yeah, that’s right on point pretty much. So I’m going to go ahead and try her. And I think that’s the one I did next. So that’s how I came up with the next one to try.
Chuck:
So once I turned off Gregg Braden, I kept this one on, actually. And then I went ahead and started. Must’ve not chose her. Let’s see which one I chose after that. I should have thought about this before. I think the next one I started was Louise Hay. So if I go back here, I bet that person is a suggestion.
Chuck:
Yeah. So I must have Googled Louise Hay, or I don’t knowhow you say their name.
Tom:
That’s the way I’d say it.
Chuck:
Yeah. I was pretty much, Power Within You, Heal Your Body, which is obviously stuff you’re talking about. You showed me how to stretch and my back’s better 18 hours later. So I appreciate that.
Tom:
You’re welcome.
Chuck:
It was right on point, basically. So that was one of the next ones that I liked.
Chuck:
So like I said, I’m not trying to go too broad. I may have thought she was too broad, maybe. So I don’t know, I don’t know what I was thinking that day. Maybe I didn’t have my coffee yet. I don’t know.
Chuck:
But I ended up picking Louise Hay and went that direction. So at that point, the two running ones were Louise Hay and Eckhart Tolle, which were both doing pretty well.
Chuck:
So then the Louise Hay one started picking up steam and passing Eckhart Tolle. So I decided, hey, why not do the same thing again? I ended up turning off Eckhart Tolle. I went into the Louise Hay. I scroll up, they’re the same thing. I just scrolled down. I look at the detail or the interests. I clicked suggestions and I just started doing the same thing. I’d probably Googled most of these the last time, but I think this might’ve been one I didn’t look at before. Brené Brown or however you say their name. And I ended up deciding that that was one person that I wanted to go after. So yeah, I have this book, actually.
Tom:
It’s an excellent one.
Chuck:
Yeah, it’s a good book. And I just thought she was in line with what we’re looking for. So I decided to try that out.
Chuck:
So yeah, I went ahead after that, I turned off Eckhart Tolle and I started Brené Brown on. And you can see if we look at the lead costs, hers did even better.
Tom:
Absolutely.
Chuck:
Under $2 leads for her, got the most leads from her. So it was scaling, at scale. It wasn’t just luck or anything. And now we just kept going from there.
Chuck:
So that’s how I decided what interest to target and how to move in the right direction with my targeting.
Chuck:
But I also, if you remember, when we started these, if we look at Gregg Braden, and I said earlier, we turned on this dynamic creative button which allowed us to test a bunch of different images at the same time. So we put in seven different images here. And I tested these on about the first three ad sets. So Gregg Braden, and Louise Hay and Eckhart Tolle all were running the dynamic ads with those seven images. So by the time we came around to Brené Brown, I decided I want to just start running the ad strictly with the images that were doing the best. So what I did is I just selected these. I went here, went to look at the ads and oops, maybe I was wrong about that.
Chuck:
Yeah, I did that wrong … Yeah, I must’ve done it wrong. I must’ve set it backwards.
Chuck:
So I went here. Yeah. So these are all the dynamic ads. What I did was all these are showing basically seven different images to see which ones are performing the best. The way you can look at the performance on each one is go to breakdown over here and then go by dynamic creative, and then image, video and slideshow. And that’s going to break it down into the different images. And now I can see the performance of each one of those.
Chuck:
And since it was from three different ads, instead of going, if you have the same images in each one, instead of looking at each one individually, you can actually click this here and it’ll just break it down for those images on all the ads.
Chuck:
For some reason, it’s not giving me all the numbers though. I’m going to have to wing it with the other ones, I think, unfortunately.
Chuck:
So I’m just going to go ahead and close that. Usually you’ll see all the numbers. So you’d see impressions and you’ll see link clicks and CTRs and things like that. But for some reason it’s not showing. Let me refresh and see if I can change that. Otherwise all the numbers mean the same thing. And you’ll see what I’m talking about.
Chuck:
So I’ll go to breakdown, images again. Click this. Yeah. So for some reason, it doesn’t want to show me the breakdown.
Chuck:
So I’ll just show you what I’m talking about here. So normally what I’m looking for is kind of a mix of which ones bring in the best cost per lead and/or which ones are getting the highest CTR. Because the image, the way I look at an image is, the image is what’s going to stop someone from scrolling. It’s going to stop them in their tracks and it’s going to cause them to look around it, read your copy and get more context about the ad. So really what I’m looking for in an image is the CTR. I want someone to stop and click on the ad anywhere and interact with it. Because that’s going to cause them to kind of figure out what the ad is about.
Chuck:
But if you do have enough data with the results, I’m not talking about one and two or three. Maybe you get up into the teens or even more with each result. You can also use that as a metric as well. But if you don’t have a lot of leads, then you can just go off of the CTR, because that’s really what I’m concerned with.
Chuck:
So with this particular one, you could see this one of you, that’s really big, I wish I could make it smaller, but I can’t. You on a trail here in a beanie, it looks like it was a winner.
Chuck:
And some of these numbers could have changed since I decided what the winners were, by the way. So the ones I picked might be off. But this one’s another high CTR and got cheap leads at somewhat scale. I mean, I know it’s not big, huge numbers.
Chuck:
And then this one here of you talking in your backyard also had a high CTR. So same thing here, that one of you on a trail.
Tom:
And that was June at 10,000 feet.
Chuck:
Huh?
Tom:
That was June at 10,000 feet on a bike ride.
Chuck:
Oh, really? In June? So you still had to wear a beanie up there?
Tom:
Yeah. It was cold. It was about 38 degrees out.
Chuck:
Really? That’s great.
Chuck:
So yeah. And remember, I was looking at all ad sets combined, so they’re all going to be a little different. But you can kind of see that this one’s still up top here. This one’s near the top, and the numbers are a little different, but it’s because I’m not looking at them all combined. But that’s kind of what I’m looking for is the CTR all and the cost per result.
Chuck:
Same thing here. This one got a high, really high CTR, again. This one, view in the backyard, another really high CTR. And so those are for sure two that I picked. I can’t remember what the third one was. But it was all from the combined data.
Chuck:
So once I got all that data from these dynamic ads, then when I went to create this Louise Hay, which it must have been the last one that I created. Even though it didn’t end up doing the best overall, it still was one of the best. That’s why it kept running. That must have been the last one I created. And I created that with individual ads. So instead of doing dynamic creative again, I just took the same copy and just made individual ads with just those images. So that was the one that was consistently on the top there.
Chuck:
And then we did keep seeing this one of you in mid-sentence. That’s how I said Tom backyard, middle sentence. So that one got high CTR. And then also you with your whole family got a high CTR.
Chuck:
I thought this one was kind of funny looking since you were in the middle of a sentence and I wanted to make sure it wasn’t just because of that. And that maybe your really nice backyard had something to do with it, or your super cool haircut and charismatic smile. I just threw this one in there, because it was kind of the same picture and you weren’t mid sentence like that.
Chuck:
But yeah, still you can see the two that were doing the best in those dynamic ads still were pretty much doing the best here.
Tom:
Interesting.
Chuck:
As far as CTR, this one does have slightly lower lead costs, but it’s only two, so you can’t really say it would be consistent.
Chuck:
But yeah. So I just let Facebook kind of go through and choose between those.
Chuck:
If we had run it much longer, the family one didn’t get any, it wasn’t even getting clicks. And if we had got up to 10 bucks or something, I would have just turned it off and let the other three run.
Chuck:
But yeah, that’s basically how I went. And then that’s basically how I get things moving in the right direction and started scaling in the right direction.
Chuck:
And what I would do from there, depending on how much someone wants to spend, I never go in and change the budget. That’s not something that I would recommend. If something’s working at $5 a day, for instance, and you’re like, “Wow, I want to get double the leads,” do not go in and change it to $10 a day, because you’ll just throw it out of whack. It’s working at $5 a day and it’s kind of in a groove at that spend.
Chuck:
I don’t know if you’ve ever seen motocross and they have the whoop section where it’s just a bunch of bumps and they have to go a certain speed where they’re just riding on top of the bumps. But if they go too slow or if they go too fast, they just topple over, and probably break something. But if they hit that at that perfect speed, then they’re going to make it through and continue the race. So you got to kind of look at it that. If you change this, you’re kind of throwing everything out of whack and you’re flying off track.
Chuck:
So what I do is I always leave something that’s working. I let it run. I don’t touch the spend. I really don’t touch anything. I don’t turn it off and back on or anything like that. Something about this is working. Nobody knows how Facebook works exactly, but you got something working, and just leave it alone, basically.
Chuck:
If you do want to scale on Louise Hay, for instance, duplicate the ad set and set it to a different budget. Maybe change the age to 31 plus to make it a little, slightly different audience. But really, if you want to spend $10 on Louise Hay, then just add another four or five, $6 daily budget on a duplicated ad set with a slightly different age range or something. And then see if that works. You could even start one at $10 and see how that does. Do the same thing with other ones just don’t touch one ones that are working because you’re likely to break them, basically.
Chuck:
Yeah. And as far as the amount spent, you kind of want to spend at least two times what your goal is. So in our case, the goal is the lead.
Tom:
Right.
Chuck:
And we’re getting less than $2.50 leads, so $5 a day was fine. Ideally if I’m really trying to scale somebody, and I’m spending this and I see $1.90 leads consistently, then what I’ll do is I’ll duplicate the ad set. And then I’ll multiply this by 10. So I’ll start a $19 ad set, and usually that will do pretty well.
Chuck:
There is kind of a sweet spot with certain things where you can really hit a groove, and Facebook will kind of get, it kind of gets into this groove where it’s able to find people at a particular daily spend, and really bring down the cost. But it’s kind of hard to find sometimes. So in my experience, this is the best way to do it, especially with lower budgets. And like I said, that groove is kind of hard to find. And when you do find it, it’s cool, but it’s not something that I can tell you, “Hey, just spend this much and this is going to happen.” You know what I mean? Because people always talk about the pixel getting smarter, having a certain amount of conversions and things like that. And yes, it does work that way, but not all the time. And there’s no real way to figure out where that point is. So yeah, like I said, this is the best way to do it.
Chuck:
My standard operating procedure, when I’m looking, trying to get to that point is testing different things, like I just said. So I found this one brings in leads at $1.90. I’m going to duplicate it and start a $19 a day campaign. I’ll see how that does. If it doesn’t do as good, maybe I’ll try 15 times, and I’ll just play with different multiples of that in there. And yeah, that’s basically how you start moving things up. But do not touch ones that are working. Just start new ones.
Chuck:
So yeah, that’s, that’s pretty much how that worked, and how I look at it, and how I would do things in here.
Tom:
Beautiful. I love that strategy, Chuck, and the fiddle with it a bit less, I guess, is the message, and create new from what you’re learning rather than trying to adjust what is working well.
Chuck:
Mm-hmm (affirmative), yeah.
Tom:
That’s beautiful. So now we haven’t, because we shut it down, that hasn’t ruined anything. Is the expectation that if we were to continue it again tomorrow that it would maybe take a day or two or four to get back into that groove then? Or how does that-
Chuck:
I would have no problem turning it back on, just because it’s such a low spend. We’re not really going to, I don’t think it would change that much. If it was drastically different, I would just start new ones. But yeah, generally you don’t want to turn things off that are working, and if you plan on continuing with them, you want to keep them going. Otherwise, we might just have to start over again, which isn’t a big deal at $5 a day. So I’m not worried about it.
Tom:
Right. Well, and what I want to do moving forward with this is starting next week is to bring it from, to bring the free ebook into, that’s part of joining the group. And this knowledge into that realm, because I shut down the group, bringing new people into the group because of changing the name and having to do some things in the background. Changing the three questions at the beginning to bring people in, and to vet them out there. But I really believe the same thing applies otherwise, and still give the free ebook of course, and the free clarity call as part of bringing them in.
Tom:
I was really intrigued to see how this would work just for the book. And I’m really pleased with the quality and the character of the people that are coming in. The leads that we received here now, the last couple of weeks with it. So I’ve had some really good interactions with folks and some excellent questions, and those types of things. So I’m anxious to bring them into the group, first and foremost, and then have them participate and really continue to lay a good foundation with the quality of folks that we already have here.
Chuck:
Awesome.
Tom:
Understanding that I kind of changed that avatar the people coming in to Adventurous Entrepreneurs and then changing it to Body, Mind, and Heart, which is really, they parallel each other, but it really is a different topic in different disciplines.
Chuck:
Right, yeah.
Tom:
But the folks that are here already are certainly welcome to stay and continue to participate in and be part of our group.
Tom:
But this is fascinating to me, Chuck. I love your logic. I love how you come to your conclusions and how hard you work, whether it’s somebody with a $10 a day budget or a $1,000 a day budget. And you tell me a bit about who your clients are and the same thing applies. It’s just a different metric with what they’re trying to do, but who wouldn’t love a $2 lead, are you freaking kidding me?
Chuck:
Yeah. I was pretty happy about that. I was expecting double that at least so pretty cool.
Chuck:
But yeah, my ideal client is basically someone doing lead gen like this, that’s probably what I’m best at, lead gen and webinar registrations, things like that. People selling a high end service or digital courses, things like that is pretty much right up my alley. So that’s the kind of businesses I tend to do well with and get along with.
Tom:
Excellent. Excellent. Well, very good. Well, thank you so much for being here. I know you’re busy. I know you got to get moving and get some other stuff going on and I do too, but I got a date with an angel here in about 40 minutes. So I will get this recorded and up. I’ll get it rendered now. And when we get back from dinner, I’ll put this up in the group. And folks, any questions you have for Chuck, don’t hesitate to give him a shout. And I really appreciate who you are, Chuck and how you do what you do, and how you serve others.
Chuck:
I appreciate it. Thank you.
Tom:
You’re very welcome. And folks, please give him a shout and question him about your business and what it is you’re looking to do. I know that we’ll put your link below, Chuck, you send that over to me and we’ll get that out to folks, and folks give him a shout. Do you do a 30 minute clarity call or anything like that, Chuck?
Chuck:
Yeah, I have strategy sessions. I’ll give you the link, but it’s just whiskeyneat.com/strategy-session. And that will take you to calendar, basically. So yeah.
Tom:
Very good. Well, thank you so much and Happy New Year, man. Good to talk to you.
Chuck:
Happy New Year to you too.
Tom:
Welcome back from Moab.
Chuck:
Yeah, thank you.
Tom:
Okay. Very good. Well folks, thanks for being here tonight. And I’ll get this uploaded and look at the Zoom, because Chuck showed a whole bunch of information and it’s in your back office in Facebook. And man, it confuses me. So I love having someone like Chuck to guide me through it, because what he did in half less than half an hour would have taken me five hours of screwing stuff up and having to go back, and really recognizing that I don’t know what I’m doing back in there and have no business being there.
Tom:
So enjoy your evening. Much joy, much love, much peace and prosperity with you and yours tonight. And we’ll be visiting with you soon. Thank you.
Chuck:
Have a good one.